Daily Archives: 2016-06-02

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Top 10 RFID Brand Activations for Sporting Events

Industry NewsBy Lee, moe 2016-06-02

As the world becomes increasingly digital and brand partnerships are the mainstay of live events, organisers are tasked with finding innovative ways to connect brands with their audiences. Brand partners are now looking to amplify interactive sponsorships with measureable results, as traditional activations such as product sampling, logo and ad placements fail to provide the…

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